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We want to make NEW things with you. Brash things. Nuanced things. Shiny and flat things. Things that move, talk, interact and are frozen in space for eternity.
We want to get into the room with you. Rip bricks out one by one, and arrange something new. We come from everywhere. Reference works from anywhere. Strive to operate without limits.
WHAT ARE DELIVERABLES WORTH IF THEY ONLY MEET BASIC REQUIREMENTS?
WITHOUT A POINT OF VIEW YOU MAY AS WELL PICK YOUR NEXT CREATIVE PARTNER OUT OF A SORTING HAT. YES-MEN, OFFICE POLITICS AND EXCUSES ARE NO SUBSTITUTE FOR ACTUAL ACHIEVEMENT.
WE ALL KNOW WHAT’S GOOD. NOT EVERYBODY HAS THE FORTITUDE TO CHOOSE IT.
YEAH. WE’VE WORKED WITH LOTS OF FOLKS. You’re next.
DON’T LET THE THREAT OF GREAT WORK CONCERN YOU.
Our team hails from diverse backgrounds, including casino gaming, interactive ENTERTAINMENT, MOBILE DEVELOPMENT, and film production.
these BLENDED EXPERIENCES EMPOWER US to create engaging, KICK-ASS CREATIVE. IF WE DON’T RESONATE WITH with audiences offering relatable, real-world insights—we aren’t doing our job.
ETHAN MALYKONT
CEO
Anna MAlykont
CMO
James Smart
Director
Gabriel Jiménez
ART Director
Our team hails from diverse backgrounds, including casino gaming, interactive ENTERTAINMENT, MOBILE DEVELOPMENT, and film production.
these BLENDED EXPERIENCES EMPOWER US to create engaging, KICK-ASS CREATIVE. IF WE DON’T RESONATE WITH with audiences offering relatable, real-world insights—we aren’t doing our job.
ETHAN MALYKONT
CEO
RELENTLESS IN HIS PURSUIT OF EQUALLY DETERMINED MINDS AND A SEEKER OF CHALLENGE, DON’T ASK THIS GUY TO STOP. HE WON’T.
HIS BACKGROUND AS AN EXECUTIVE CREATIVE AND PRODUCER IN GAMES, FILM AND CASINO ADVERTISING INFORMs HIS DECISION MAKING AND FUELs HIS CURIOSITY.
IF IT’S TRUE THAT PEOPLE ARE LIKE THEIR DOGS, YOU SHOULD PROBABLY KNOW THAT YOU HAVE A GERMAN SHEPHERD ON YOUR HANDS.
Anna Malykont
CMO
With extensive experience across multiple verticals, specializing in integrated strategy, innovation, investment, and analytics – Anna has seen it all. With an eye towards blending creativity and data to develop adaptive strategies that maximize success and drive revenue, Anna fosters a collaborative, inclusive environment where relationships can thrive.
Fair warning, DO NOT tease her about her lingering Southern accent. You will regret it.
Gabriel Jiménez
ART DIRECTOR
THIS GUY DESIGNS. BORN OF 16-BIT GAMING AND ANIME, HIS BREADTH OF SKILLS ACROSS PRINT AND DIGITAL DESIGN RIVALS DESIGNERS A DECADE HIS SENIOR.
A CLUTCH PERFORMER, Gabriel NEVER MISSES — JUST DON’T ASK THIS VAMPIRE TO GO OUTSIDE. HE IS LITERALLY ALLERGIC TO THE SUN.
JAMES SMART
DIRECTOR
HE’S a creative JUGGERNAUT with A DELICATE TOUCH. directOR, shootER, and editOR, MR. SMART TACKLES projects with UNRELENTING fEROCITY. His short films have rocked U.S. festivals, while big names like Disney and Walmart line up for his work.
A Chapman grad and award winner, he juggles fatherhood EFFORTLESSLY with his LA AMBITION, crafting bold, no-nonsense content.
Walmart
Terry Crews
2 Day ShippinG
Production Company:
Cutaway Creative
Agency: WhoSay
Walmart, working with creative agency WhoSay, came to director James Smart to help tap into the magnetic personality of Terry Crews, in this quirky spot highlighting their new 2 Day Shipping campaign.
The spot featured Crews real life family. A high energy and humorous spot with seamless transitions that never stopped moving.
The production was executed with a small but highly skilled team and is a testament to what can be accomplished without a massive budget.
Red Robin
Ariana MadIX
Burgertini
Production Company:
Buckaroo CreativE
The Brand Productions
PR: Headstand
Red Robin and Headstand came to James Smith with an opportunity to ride the wave of Ariana Madix’s exploding brand endorsement deals. The social media video follows Madix as she creates a “Burgertini” cocktail - made with the restaurant chain’s new premium ingredients.
The branding is fairly minimal, allowing Madix—a bartender by trade, and author of an upcoming cocktail book—to be herself. The video brought in more than 500,000 views in the first few days, and helped Red Robin boost its Instagram following.
Walmart
Terry Crews
2 Day ShippinG
Production Company:
Cutaway Creative
Agency: WhoSay
Walmart, working with creative agency WhoSay, came to director James Smart to help tap into the magnetic personality of Terry Crews, in this quirky spot highlighting their new 2 Day Shipping campaign.
The spot featured Crews real life family. A high energy and humorous spot with seamless transitions that never stopped moving.
The production was executed with a small but highly skilled team and is a testament to what can be accomplished without a massive budget.
Red Robin
Ariana MadIX
Burgertini
Production Company:
Buckaroo CreativE
The Brand Productions
PR: Headstand
Red Robin and Headstand came to James Smith with an opportunity to ride the wave of Ariana Madix’s exploding brand endorsement deals. The social media video follows Madix as she creates a “Burgertini” cocktail - made with the restaurant chain’s new premium ingredients.
The branding is fairly minimal, allowing Madix—a bartender by trade, and author of an upcoming cocktail book—to be herself. The video brought in more than 500,000 views in the first few days, and helped Red Robin boost its Instagram following.